A full-site redesign for an AI-powered Shopify popup tool used by 4,000+ brands. Three months. End to end.
We came in as their product design and development partner — redesigning the full site experience, from UX flow and visual identity to motion design and Webflow build. Three months. Designed and shipped, end to end.
The visual language felt dated. The UX wasn't guiding visitors through the product's value, and nothing on the page was translating the intelligence behind the tool into something a visitor could feel.
For founders focused on building and scaling a product, the website kept falling behind. That gap needed closing — without pulling their attention away from what actually mattered.
Before any design work, we got in the room — figuratively and literally. Brainstorming sessions with the founders, mood boarding, exploring multiple visual directions. We explored together, narrowed together, and only moved forward once the direction felt right for everyone.
Our process, roughly.
The design wasn't just about what looked good. We took a creative brief grounded in actual product positioning and competitive research — not just aesthetics.
Every section asks: what does this visitor need to see to take the next step? Strategy drives the visual. The visual earns the conversion.
Alia launched with a website that finally matched their product. Shaan and Cory stayed focused on building — the site handled itself.
Today, Alia powers 4,000+ brands on Shopify and competes directly with Klaviyo, Attentive, and Postscript. The design and development foundation built across those three months scaled with them.
"We could stay focused on our product and growth while Elux took care of our site — smooth, reliable, and on point."
— Shaan, Co-founder, Alia PopupsHave something you want to see built — not just pitched? We'll show you what's possible before you commit.